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Developing International Strategies Rudolf Grunig Softcover reprint of the original 2nd ed. 2017 edition
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Developing International Strategies
Rudolf Grunig
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge.
218 pages, 93 Illustrations, black and white; XVIII, 218 p. 93 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de junio de 2018 |
| ISBN13 | 9783662571163 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 218 |
| Dimensiones | 150 × 220 × 10 mm · 335 g |
| Lengua | Alemán |
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