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Developing International Strategies Rudolf Grunig 2nd ed. 2017 edition
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Developing International Strategies
Rudolf Grunig
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge.
236 pages, 93 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de septiembre de 2016 |
| ISBN13 | 9783662531228 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 218 |
| Dimensiones | 257 × 167 × 19 mm · 508 g |
| Lengua | Alemán |
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