Marko Sarstedt
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics Marko Sarstedt Softcover reprint of the original 2nd ed. 2014 edition

Name: A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics
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Author: Marko Sarstedt

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Paperback Book

Softcover reprint of the original 3rd ed. 2019 edition

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics

Marko Sarstedt

Softcover reprint of the original 2nd ed. 2014 edition

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

369 pages, 119 black & white illustrations, biography

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	17 de septiembre de 2016
ISBN13	9783662519813
Editores	Springer-Verlag Berlin and Heidelberg Gm
Páginas	347
Dimensiones	155 × 235 × 20 mm · 563 g
Lengua	Alemán