Marko Sarstedt
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics Marko Sarstedt 3rd ed. 2019 edition

Name: A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics
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Author: Marko Sarstedt

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Softcover reprint of the original 2nd ed. 2014 edition

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Softcover reprint of the original 3rd ed. 2019 edition

(2019) $ 69,49

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics - Springer Texts in Business and Economics

Marko Sarstedt

3rd ed. 2019 edition

This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.

396 pages, 106 Illustrations, color; 70 Illustrations, black and white; XVII, 396 p. 176 illus., 106

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	28 de septiembre de 2018
ISBN13	9783662567067
Editores	Springer-Verlag Berlin and Heidelberg Gm
Páginas	396
Dimensiones	164 × 241 × 29 mm · 786 g
Lengua	Alemán