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Brand Management: Brand Strategy, Brand Implementation, and Brand Evaluation Oliver Vogler
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Brand Management: Brand Strategy, Brand Implementation, and Brand Evaluation
Oliver Vogler
This textbook provides a practical approach to brand leadership, tailored for master’s students in business schools, executive education participants, and brand management professionals.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de mayo de 2026 |
| ISBN13 | 9783658502447 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 300 |
| Dimensiones | 150 × 220 × 10 mm · 559 g |
| Lengua | Alemán |
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