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Shopping in Virtual Stores: An Empirical Analysis of Customer Experience and Gen Z’s Intention to Use Virtual Stores - BestMasters
Milena Hake
How can immersive virtual environments reshape the way Generation Z shops? This study investigates the customer experience in virtual stores, its sensory, emotional, cognitive, social and immersive dimensions and their influence on Gen Z's behavioral intention to use virtual stores as a new shopping channel in the future.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de julio de 2025 |
| ISBN13 | 9783658486334 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 221 |
| Dimensiones | 150 × 220 × 10 mm · 299 g |
| Lengua | Alemán |
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