Nils Franzel
Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey - Handel und Internationales Marketing Retailing and International Marketing Nils Franzel

Name: Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey - Handel und Internationales Marketing Retailing and International Marketing
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Author: Nils Franzel

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Customer Experience in the Context of Omnichannel Retailing: Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey - Handel und Internationales Marketing Retailing and International Marketing

Nils Franzel

He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. Nils Fränzel's analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different stages of the customer journey.

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	1 de mayo de 2025
ISBN13	9783658475673
Editores	Springer Fachmedien Wiesbaden
Páginas	261
Dimensiones	150 × 220 × 10 mm · 376 g
Lengua	Alemán