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Strategic Agility in Marketing: Concepts, Methods, and Organizational Impact - Future of Business and Finance Jens Kroger
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Strategic Agility in Marketing: Concepts, Methods, and Organizational Impact - Future of Business and Finance
Jens Kroger
Readers will gain insights into positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor for their organizations.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 15 de marzo de 2025 |
| ISBN13 | 9783658475093 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 227 |
| Dimensiones | 150 × 220 × 20 mm · 526 g |
| Lengua | Inglés |
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