Jorn Redler
The Retailer as a Brand: Understanding, Establishing and Managing Webshops, Physical Stores and Other Points of Purchase as Brands Jorn Redler

Name: The Retailer as a Brand: Understanding, Establishing and Managing Webshops, Physical Stores and Other Points of Purchase as Brands
Price: 104.49 USD
Availability: OutOfStock
Author: Jorn Redler

Precio

$ 104,49

sin IVA

Pedido desde almacén remoto

Entrega prevista 19 de jun. - 1 de jul.

Nuestros clientes opinan:

Top-vurdering på Google Reviews, baseret på tusinder af anmeldelser.

Política de devolución de 14 días conforme a la legislación europea de protección de los consumidores

Mejor valorado en Trustpilot

Añadir a tu lista de deseos de iMusic

The Retailer as a Brand: Understanding, Establishing and Managing Webshops, Physical Stores and Other Points of Purchase as Brands

Jorn Redler

This book covers the principles and action areas of store brand management, which aims to establish retail locations as strong brands. Current examples have been added. "Finally, a book that conceptually examines the store brand and shows why retail locations should be understood as brands, and how they can be built and managed.

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	27 de septiembre de 2025
ISBN13	9783658470692
Editores	Springer Fachmedien Wiesbaden
Páginas	435
Dimensiones	240 × 167 × 24 mm · 812 g
Lengua	Alemán