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Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms - European Advertising Academy Daria Gunina 2024 edition
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Advances in Advertising Research XIII: Frontiers of Advertising: Re-considering Its Shapes and Forms - European Advertising Academy
Daria Gunina
This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 11 de marzo de 2025 |
| ISBN13 | 9783658439354 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 239 |
| Dimensiones | 150 × 220 × 20 mm · 441 g |
| Lengua | Alemán |
| Editor | Gunina, Daria |
| Editor | Waiguny, Martin K.J. |
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