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Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus - Handel und Internationales Marketing Retailing and International Marketing Tobias Roding 1st ed. 2023 edition
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Technology-Oriented Customer Touchpoints in Context of Services in Retailing: A Differentiated Analysis on Social Presence and Privacy Calculus - Handel und Internationales Marketing Retailing and International Marketing
Tobias Roding
In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays.
245 pages, 18 Illustrations, black and white; XIII, 245 p. 18 illus. Textbook for German language ma
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de enero de 2023 |
| ISBN13 | 9783658405533 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 245 |
| Dimensiones | 150 × 220 × 10 mm · 346 g |
| Lengua | Alemán |
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