Thomas Horner
Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy Thomas Horner 1st ed. 2023 edition

Name: Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy
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Author: Thomas Horner

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Advertising Impact and Controlling in Content Marketing: Recognize Impact Mechanisms, Optimize Controlling and Adapt Strategy

Thomas Horner

1st ed. 2023 edition

Content marketing is now a firmly established discipline in online marketing. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms.

255 pages, 9 Illustrations, black and white; X, 255 p. 9 illus.

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	10 de febrero de 2023
ISBN13	9783658405502
Editores	Springer Fachmedien Wiesbaden
Páginas	255
Dimensiones	148 × 209 × 19 mm · 362 g
Lengua	Inglés