Hans-Wilhelm Eckert
Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level Hans-Wilhelm Eckert 1st ed. 2022 edition

Name: Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level
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Author: Hans-Wilhelm Eckert

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Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level

Hans-Wilhelm Eckert

1st ed. 2022 edition

This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity.

138 pages, 1 Illustrations, black and white; XIV, 138 p. 1 illus.

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	1 de noviembre de 2022
ISBN13	9783658385545
Editores	Springer Fachmedien Wiesbaden
Páginas	138
Dimensiones	210 × 147 × 11 mm · 208 g
Lengua	Inglés