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Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design Christoph Oriet-Markus Schweizer-Gunnar Mau 1st ed. 2023 edition
Multisensory in Stationary Retail: Principles and Practice of Customer-Centered Store Design
Christoph Oriet-Markus Schweizer-Gunnar Mau
This book describes how an optimal store design can contribute to the well-being of the customer and to differentiation from online retail.
481 pages, 114 Illustrations, color; 31 Illustrations, black and white; XXVII, 481 p. 145 illus., 11
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de febrero de 2023 |
| ISBN13 | 9783658382261 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 481 |
| Dimensiones | 170 × 245 × 32 mm · 868 g |
| Lengua | Inglés |
| Editor | Mau, Gunnar |
| Editor | Oriet, Christoph |
| Editor | Schweizer, Markus |