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Intercultural Transfer of Management Practices of German MNC to Brazil: The Interplay of Translation and Recontextualization - Gabler Theses Madeleine Bausch 1st ed. 2022 edition
Intercultural Transfer of Management Practices of German MNC to Brazil: The Interplay of Translation and Recontextualization - Gabler Theses
Madeleine Bausch
Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil.
389 pages, 22 Illustrations, black and white; XXVIII, 389 p. 22 illus.; 22 Illustrations, black and
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de julio de 2022 |
| ISBN13 | 9783658380557 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 389 |
| Dimensiones | 150 × 220 × 10 mm · 548 g |
| Lengua | Alemán |