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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy: A Neo-Institutional Public Relations Perspective - Organisationskommunikation Sarah Marschlich 1st ed. 2022 edition
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Corporate Diplomacy: How Multinational Corporations Gain Organizational Legitimacy: A Neo-Institutional Public Relations Perspective - Organisationskommunikation
Sarah Marschlich
Using a multi-method research design, the author shows how corporate diplomacy is used in the host country, what role local media coverage and relationship management fulfill, and what effects corporate diplomacy has on corporate legitimacy in the host country community, i.e., UAE residents.
212 pages, 5 Illustrations, black and white; XVIII, 212 p. 5 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de septiembre de 2022 |
| ISBN13 | 9783658368173 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 212 |
| Dimensiones | 150 × 220 × 10 mm · 310 g |
| Lengua | Alemán |
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