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Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management Oliver Errichiello 1st ed. 2022 edition
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Green Branding: Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
Oliver Errichiello
The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises.
147 pages, 16 Illustrations, black and white; XVII, 147 p. 16 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de marzo de 2022 |
| ISBN13 | 9783658360597 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 147 |
| Dimensiones | 156 × 234 × 16 mm · 264 g |
| Lengua | Inglés |
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