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Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales - Management for Professionals 2022 edition
Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales - Management for Professionals
It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website.
140 pages, 52 Illustrations, black and white; VIII, 140 p. 52 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de enero de 2022 |
| ISBN13 | 9783658351847 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 140 |
| Dimensiones | 242 × 165 × 15 mm · 382 g |
| Lengua | Inglés |
| Editor | Briesemeister, Benny B. |
| Editor | Selmer, Werner Klaus |