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Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments - Handel und Internationales Marketing Retailing and International Marketing Amelie Winters 1st ed. 2021 edition
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Omni-Channel Retailing: An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments - Handel und Internationales Marketing Retailing and International Marketing
Amelie Winters
She shows that retailer should focus on the interdependencies between major purchase channels and emphasizes the need to identify supportive stimuli and cues, such as integration services and online- and omni-channel-specific marketing instruments, to support such transfers and improve behavioral outcomes at the retailer and channel level.
306 pages, 30 Illustrations, black and white; XXIV, 306 p. 30 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de agosto de 2021 |
| ISBN13 | 9783658347062 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 306 |
| Dimensiones | 150 × 220 × 10 mm · 394 g |
| Lengua | Alemán |
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