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Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram - Innovatives Markenmanagement Tanja Fink 1st ed. 2021 edition
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Drivers of User Engagement in Influencer Branding: An Empirical Analysis of Brand-Related User-Generated Content on Instagram - Innovatives Markenmanagement
Tanja Fink
The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers.
220 pages, 70 Illustrations, black and white; XX, 220 p. 70 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de agosto de 2021 |
| ISBN13 | 9783658346508 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 220 |
| Dimensiones | 150 × 220 × 10 mm · 323 g |
| Lengua | Alemán |
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