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The Creation of the Extraordinary: Perspectives on Luxury - Applied Marketing Science / Angewandte Marketingforschung Hannes Gurzki 2020 edition
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The Creation of the Extraordinary: Perspectives on Luxury - Applied Marketing Science / Angewandte Marketingforschung
Hannes Gurzki
Luxury is as old as humankind and has sparked multiple debates throughout of history. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research.
246 pages, 1 Illustrations, black and white; XVII, 246 p. 1 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de febrero de 2020 |
| ISBN13 | 9783658295370 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 246 |
| Dimensiones | 150 × 220 × 10 mm · 454 g |
| Lengua | Alemán |
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