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Event Marketing in the Context of Higher Education Marketing and Digital Environments - Handel und Internationales Marketing Retailing and International Marketing Florian Neus 2020 edition
Event Marketing in the Context of Higher Education Marketing and Digital Environments - Handel und Internationales Marketing Retailing and International Marketing
Florian Neus
Event marketing is a powerful tool of brand communication and used within many different fields. His research focusses around higher education marketing and event marketing in digital environments.
156 pages, 1 Illustrations, black and white; XV, 156 p. 1 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de febrero de 2020 |
| ISBN13 | 9783658292614 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 156 |
| Dimensiones | 150 × 220 × 10 mm · 454 g |
| Lengua | Alemán |