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Perceived Brand Localness: An Empirical Study of the German Fashion Market - Business Analytics Jorg Igelbrink 2020 edition
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Perceived Brand Localness: An Empirical Study of the German Fashion Market - Business Analytics
Jorg Igelbrink
Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.
320 pages, 45 Illustrations, black and white; XXI, 320 p. 45 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de diciembre de 2019 |
| ISBN13 | 9783658287665 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 320 |
| Dimensiones | 150 × 220 × 10 mm · 454 g |
| Lengua | Alemán |
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