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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers - Innovatives Markenmanagement Julia Sinnig 2020 edition
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers - Innovatives Markenmanagement
Julia Sinnig
Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers.
316 pages, 50 Illustrations, black and white; XXIII, 316 p. 50 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de agosto de 2019 |
| ISBN13 | 9783658275426 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 316 |
| Dimensiones | 150 × 220 × 10 mm · 454 g |
| Lengua | Alemán |
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