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Advertising Worldwide: Advertising Conditions in Selected Countries Ingomar Kloss Softcover reprint of the original 1st ed. 2001 edition
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Advertising Worldwide: Advertising Conditions in Selected Countries
Ingomar Kloss
Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious features of advertising and advertising practices?
294 pages, 83 black & white tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de octubre de 2012 |
| ISBN13 | 9783642632068 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 294 |
| Dimensiones | 155 × 235 × 17 mm · 474 g |
| Lengua | Alemán |
| Editor | Kloss, Ingomar |
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