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Advertising Worldwide: Advertising Conditions in Selected Countries Ingomar Kloss 2001 edition
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Advertising Worldwide: Advertising Conditions in Selected Countries
Ingomar Kloss
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
294 pages, 83 black & white tables, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de noviembre de 2000 |
| ISBN13 | 9783540677130 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 294 |
| Dimensiones | 155 × 235 × 19 mm · 562 g |
| Lengua | Alemán |
| Editor | Kloss, Ingomar |
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