Thorsten Hennig-thurau
Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention Thorsten Hennig-thurau Softcover reprint of the original 1st ed. 2000 edition

Name: Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Price: 54.49 USD
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Author: Thorsten Hennig-thurau

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Hardcover Book

2000 edition

(2000) $ 54,49

Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

Thorsten Hennig-thurau

Softcover reprint of the original 1st ed. 2000 edition

"This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing.

479 pages, 24 black & white tables, biography

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	1 de diciembre de 2010
ISBN13	9783642086229
Editores	Springer-Verlag Berlin and Heidelberg Gm
Páginas	462
Dimensiones	155 × 235 × 24 mm · 730 g
Lengua	Alemán
Editor	Hansen, Ursula
Editor	Hennig-Thurau, Thorsten