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International Direct Marketing: Principles, Best Practices, Marketing Facts Manfred Krafft 1st ed. Softcover of orig. ed. 2007 edition
International Direct Marketing: Principles, Best Practices, Marketing Facts
Manfred Krafft
This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries.
326 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 14 de octubre de 2010 |
| ISBN13 | 9783642072581 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 326 |
| Dimensiones | 155 × 235 × 18 mm · 539 g |
| Lengua | Alemán |
| Editor | Hesse, Jurgen |
| Editor | Hofling, Jurgen |
| Editor | Krafft, Manfred |
| Editor | Peters, Kay |
| Editor | Rinas, Diane |
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