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International Direct Marketing: Principles, Best Practices, Marketing Facts Manfred Krafft 2007 edition
International Direct Marketing: Principles, Best Practices, Marketing Facts
Manfred Krafft
This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries.
352 pages, 71 colour illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de octubre de 2007 |
| ISBN13 | 9783540396314 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 326 |
| Dimensiones | 246 × 164 × 24 mm · 716 g |
| Lengua | Francés |
| Editor | Hesse, Jurgen |
| Editor | Hofling, Jurgen |
| Editor | Krafft, Manfred |
| Editor | Peters, Kay |
| Editor | Rinas, Diane |
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