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Innovation Strategies in New Product Development: Balancing Technological, Marketing and Complementary Competencies of a Firm - Europaeische Hochschulschriften / European University Studies / Publications Universitaires Europeennes Inovema .d.o.o. New edition
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Innovation Strategies in New Product Development: Balancing Technological, Marketing and Complementary Competencies of a Firm - Europaeische Hochschulschriften / European University Studies / Publications Universitaires Europeennes
Inovema .d.o.o.
Innovation remains to be the widely recognized leverage in the quest for future growth. This book presents a model of technological, marketing and complementary competencies in relation to firms' innovative performance, drawing from a study of medium and large-sized Slovenian manufacturing enterprises.
188 pages, 99, tables und graphs
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de junio de 2011 |
| ISBN13 | 9783631619636 |
| Editores | Peter Lang AG |
| Páginas | 188 |
| Dimensiones | 210 × 150 × 15 mm · 251 g |
| Lengua | Inglés |
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