Interactive Broadband Media: a Guide for a Successful Take-off - Xedition Accenture - Nikolaus Mohr - Libros - Springer Fachmedien Wiesbaden - 9783322868695 - 14 de junio de 2012
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Nikolaus Mohr
Interactive Broadband Media: a Guide for a Successful Take-off - Xedition Accenture 2 Rev edition

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This book serves as a guide for companies to explore the path from traditional media to the new world of interactive broadband media. The key challenge is to base indispensable future investments on reliable business models. This book offers a comprehensive set of concepts and strategies for the interactive broadband realm, grounded in attractive service offerings and customer preferences. The authors explain and analyze the interaction of broadband technologies, its processes and the end customers' point of view. At the same time they provide current examples of successful long-term business models. By applying Accenture's tried and tested Get Audience / Sell Audience concept, companies can assess their position in the interactive broadband value chain and optimize their strategies accordingly.

183 pages, 79 black & white illustrations, biography

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 14 de junio de 2012
ISBN13 9783322868695
Editores Springer Fachmedien Wiesbaden
Páginas 183
Dimensiones 170 × 244 × 11 mm   ·   326 g
Lengua Inglés   Alemán  

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