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Older Tourist Behavior and Marketing Tools - Tourism, Hospitality & Event Management Vania Vigolo Softcover reprint of the original 1st ed. 2017 edition
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Older Tourist Behavior and Marketing Tools - Tourism, Hospitality & Event Management
Vania Vigolo
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.
176 pages, 3 Illustrations, color; 4 Illustrations, black and white; XVI, 176 p. 7 illus., 3 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de mayo de 2018 |
| ISBN13 | 9783319838090 |
| Editores | Springer International Publishing AG |
| Páginas | 176 |
| Dimensiones | 150 × 220 × 10 mm · 276 g |
| Lengua | Francés |
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