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Older Tourist Behavior and Marketing Tools - Tourism, Hospitality & Event Management Vania Vigolo 1st ed. 2017 edition
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Older Tourist Behavior and Marketing Tools - Tourism, Hospitality & Event Management
Vania Vigolo
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists.
176 pages, 4 black & white illustrations, 3 colour illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de abril de 2017 |
| ISBN13 | 9783319477343 |
| Editores | Springer International Publishing AG |
| Páginas | 176 |
| Dimensiones | 247 × 165 × 18 mm · 448 g |
| Lengua | Alemán |
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