Niklas Schaffmeister
Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals Niklas Schaffmeister Softcover reprint of the original 1st ed. 2015 edition

Name: Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals
Price: 54.49 USD
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Author: Niklas Schaffmeister

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Hardcover Book

1st ed. 2015 edition

(2015) $ 54,49

Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals

Niklas Schaffmeister

Softcover reprint of the original 1st ed. 2015 edition

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

405 pages, XX, 405 p.

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	23 de agosto de 2016
ISBN13	9783319367699
Editores	Springer International Publishing AG
Páginas	405
Dimensiones	150 × 220 × 10 mm · 594 g
Lengua	Alemán