Niklas Schaffmeister
Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals Niklas Schaffmeister 1st ed. 2015 edition

Name: Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals
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Author: Niklas Schaffmeister

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Brand Building and Marketing in Key Emerging Markets: A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil - Management for Professionals

Niklas Schaffmeister

1st ed. 2015 edition

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'.

405 pages, 132 black & white illustrations, biography

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	19 de octubre de 2015
ISBN13	9783319194813
Editores	Springer International Publishing AG
Páginas	405
Dimensiones	243 × 167 × 27 mm · 772 g
Lengua	Francés