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Automotive Management: Navigating the next decade of auto industry transformation Jens Diehlmann 2nd edition
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Automotive Management: Navigating the next decade of auto industry transformation
Jens Diehlmann
Highlights the trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries. This book provides the link between science and business practice in the automotive industry. It points out the entire business orientated automotive value chain.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de junio de 2016 |
| ISBN13 | 9783110489309 |
| Editores | De Gruyter |
| Páginas | 288 |
| Dimensiones | 150 × 220 × 10 mm · 635 g |
| Lengua | Alemán |
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