Bernard Shaw and Modern Advertising: Prophet Motives - Bernard Shaw and His Contemporaries - Christopher Wixson - Libros - Springer Nature Switzerland AG - 9783030087494 - 5 de enero de 2019
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Bernard Shaw and Modern Advertising: Prophet Motives - Bernard Shaw and His Contemporaries Softcover reprint of the original 1st ed. 2018 edition

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This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public.


181 pages, 8 Illustrations, black and white; IX, 181 p. 8 illus.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 5 de enero de 2019
ISBN13 9783030087494
Editores Springer Nature Switzerland AG
Páginas 181
Dimensiones 209 × 147 × 14 mm   ·   260 g
Lengua Alemán  

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