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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry - Studies for the Society for the Social History of Medicine Jean-Paul Gaudilliere 1.º edición
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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry - Studies for the Society for the Social History of Medicine
Jean-Paul Gaudilliere
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
288 pages, 12 black & white illustrations, 7 black & white tables, 10 graphs
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de marzo de 2015 |
| ISBN13 | 9781848935594 |
| Editores | Taylor & Francis Ltd |
| Páginas | 284 |
| Dimensiones | 162 × 243 × 30 mm · 610 g |
| Lengua | Inglés |
| Editor | Thoms, Ulrike |
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