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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry - Studies for the Society for the Social History of Medicine Jean-Paul Gaudilliere 1.º edición
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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry - Studies for the Society for the Social History of Medicine
Jean-Paul Gaudilliere
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
288 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de febrero de 2017 |
| ISBN13 | 9781138630116 |
| Editores | Taylor & Francis Ltd |
| Páginas | 288 |
| Dimensiones | 233 × 156 × 24 mm · 438 g |
| Lengua | Inglés |
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