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Entrepreneurial Management in Small Firms Ian Chaston
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Entrepreneurial Management in Small Firms
Ian Chaston
Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market.
272 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de noviembre de 2009 |
| ISBN13 | 9781848600256 |
| Editores | SAGE Publications Ltd |
| Páginas | 272 |
| Dimensiones | 170 × 242 × 16 mm · 468 g |
| Lengua | Inglés |
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