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Knowledge-Based Marketing: The 21st Century Competitive Edge Ian Chaston
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Knowledge-Based Marketing: The 21st Century Competitive Edge
Ian Chaston
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
288 pages, illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de abril de 2004 |
| ISBN13 | 9781412900034 |
| Editores | SAGE Publications Inc |
| Páginas | 288 |
| Dimensiones | 171 × 243 × 19 mm · 478 g |
| Lengua | Inglés |
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