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New Challenges to International Marketing - Advances in International Marketing Tamer Cavusgil
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New Challenges to International Marketing - Advances in International Marketing
Tamer Cavusgil
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
432 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de febrero de 2009 |
| ISBN13 | 9781848554689 |
| Editores | Emerald Publishing Limited |
| Páginas | 432 |
| Dimensiones | 152 × 229 × 24 mm · 810 g |
| Lengua | Inglés |
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