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Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice - Aspects of Tourism John Heeley
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Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice - Aspects of Tourism
John Heeley
This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).
192 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de febrero de 2015 |
| ISBN13 | 9781845414924 |
| Editores | Channel View Publications Ltd |
| Páginas | 165 |
| Dimensiones | 234 × 157 × 10 mm · 300 g |
| Lengua | Inglés |
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