Phil McSweeney

AngelThink: The founder's guide to how business angels think and how to raise money from them Phil McSweeney

AngelThink gives business founders and startups a distinct competitive advantage when it comes to raising funds or getting business angels to invest. Founders need to make investors love them; to want them, the team and the business proposition more than they'll like any other proposition - and investors see hundreds. The author distils research and experience, the psychology of influence and the wisdom of greats into 150 gems of insight to give founders the edge in the fundraising contest.

He shows founders exactly what they need to do to make angels favour them over all others, from before founders even begin a pitch to after the deal is closed. He takes founders right inside an angel's head, analyses the cognitive, emotional and chemical activity in successful persuasion. In short, he tells founders exactly what they need to know to make angels say yes.

It's the goldmine book every founder wishes they already had at the outset of their journey.