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Crafting Customer Experience Strategy: Lessons from Asia
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Crafting Customer Experience Strategy: Lessons from Asia
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
308 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de mayo de 2021 |
| ISBN13 | 9781839097119 |
| Editores | Emerald Publishing Limited |
| Páginas | 256 |
| Dimensiones | 240 × 160 × 20 mm · 496 g |
| Lengua | Inglés |
| Editor | Popli, Sapna (Institute of Management Technology (IMT), Ghaziabad, India) |
| Editor | Rishi, Bikramjit (Institute of Management Technology (IMT), Ghaziabad, India) |
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