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Business Acumen for Strategic Communicators: A Primer Ragas, Matthew W. (DePaul University, USA)
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Business Acumen for Strategic Communicators: A Primer
Ragas, Matthew W. (DePaul University, USA)
Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
336 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de marzo de 2021 |
| ISBN13 | 9781838676629 |
| Editores | Emerald Publishing Limited |
| Páginas | 336 |
| Dimensiones | 230 × 152 × 24 mm · 516 g |
| Lengua | Inglés |
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