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Business Acumen for Strategic Communicators: The Workbook Ragas, Matthew W. (DePaul University, USA)
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Business Acumen for Strategic Communicators: The Workbook
Ragas, Matthew W. (DePaul University, USA)
Drawing on Ragas and Culp’s prior books, this workbook offers hands-on learning opportunities to help put newly acquired business acumen knowledge into practice. Through briefs, exercises and discussion activities readers will learn to analyze and interpret key business materials produced by companies and nonprofits organizations.
324 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 10 de septiembre de 2024 |
| ISBN13 | 9781837970858 |
| Editores | Emerald Publishing Limited |
| Páginas | 304 |
| Dimensiones | 229 × 152 × 19 mm · 444 g |
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