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Measurement in Marketing - Review of Marketing Research Naresh K. Malhotra
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Measurement in Marketing - Review of Marketing Research
Naresh K. Malhotra
Measurement in Marketing is built to provide a state-of-the-art discussion of current topics in measurement and deepen readers’ appreciation of the fundamental role of measurement in empirical research in marketing.
288 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de septiembre de 2022 |
| ISBN13 | 9781800436312 |
| Editores | Emerald Publishing Limited |
| Páginas | 240 |
| Dimensiones | 237 × 161 × 21 mm · 480 g |
| Lengua | Inglés |
| Editor | Baumgartner, Hans (Pennsylvania State University, USA) |
| Editor | Weijters, Bert (Ghent University, Belgium) |
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