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Marketing In and For a Sustainable Society - Review of Marketing Research Naresh K. Malhotra
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Marketing In and For a Sustainable Society - Review of Marketing Research
Naresh K. Malhotra
This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society.
248 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 5 de julio de 2016 |
| ISBN13 | 9781786352828 |
| Editores | Emerald Publishing Limited |
| Páginas | 248 |
| Dimensiones | 238 × 163 × 19 mm · 515 g |
| Lengua | Inglés |
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