Aesthetics and Style in Strategy - Advances in Strategic Management -  - Libros - Emerald Publishing Limited - 9781800432376 - 9 de noviembre de 2020
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Aesthetics and Style in Strategy - Advances in Strategic Management

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This book contains an Open Access chapterThis volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.


348 pages

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 9 de noviembre de 2020
ISBN13 9781800432376
Editores Emerald Publishing Limited
Páginas 304
Dimensiones 152 × 229 × 20 mm   ·   594 g
Lengua Inglés  
Editor Cattani, Gino (Leonard N. Stern School of Business, USA)
Editor Ferriani, Simone (University of Bologna, Italy & City, University of London, UK)
Editor Godart, Frederic (INSEAD, France)
Editor Sgourev, Stoyan V (ESSEC Business School, France)

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